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Interior Fit-Out • 1 min read
Archilance — From Invisible to Cited in Perplexity & ChatGPT in 21 Days
How a UAE interior fit-out company went from 0 AI citations to 34% share of voice for 'office fit out dubai' queries.
Client: Archilance - Interior Design & Fit-out, Dubai
Problem: Ranking on Google page 2, zero citations in Perplexity, ChatGPT, AI Overviews for high-intent queries like "office fit out companies dubai".
What we found (25-point checker scored 33%)
- No Organization schema, no founder Person schema
- Pricing in images (AI can't read)
- No comparison content vs competitors
- No FAQPage schema
What we shipped in 72h
- Added Organization + Person JSON-LD with E-E-A-T
- Converted pricing image → HTML table with
Productschema - Added 8 FAQs with citations → FAQPage schema
- Built
/llms.txtand fixed robots for GPTBot - Wrote GEO pillar: "What is office fit out cost in Dubai?" with definition + table
Result
| Metric | Before | After (21 days) |
|---|---|---|
| AI Readiness Score | 33% | 92% |
| Perplexity Citations | 0 | 12 queries |
| AI Overviews Appearances | 0 | 8 |
| Leads from AI | 0 | 14 qualified |
"We started getting 'We found you on Perplexity' calls. Never happened before." — Archilance founder
Zain Kazmi
Founder, DesignnmarketingFounder of Designnmarketing - AI Search Optimization (GEO) agency helping brands become the answer AI cites inside ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude & Grok.
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